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Getting Personal in B2B: How Qualcomm Engaged the Biggest Brand Enthusiasts

This free event is now available for on-demand registration and access through August 21, 2022. Once registered, the on-demand content will become available. 

How do you grow your audience of tech-savvy enthusiasts and increase brand awareness?

Join us as Perficient and Adobe share how they partnered with Qualcomm to build a unified digital experience and personalized buyer’s journey with Marketo and the Adobe stack.

You’ll hear:

  • How Qualcomm can now accurately track buyers on their journey
  • How building a targeted opt-in experience increased Qualcomm’s contact database by 50%
  • Thoughts and insights on the future of B2B marketing


Garett Meznarich

Garett Meznarich

Director, Adobe Marketo practice

Garett is a Marketo delivery leader within Perficient’s Adobe practice. He’s supported successful strategic implementations of leading marketing automation platforms for clients across the healthcare, manufacturing, financial services, and high-tech industries.

For more than three years, he has enabled and accelerated clients’ success through the use of Marketo Engage. Garett is a Marketo Certified Expert and an alumnus of Montana State University-Bozeman.

Brandon Ratliff Qualcomm

Brandon Ratliff

Digital Marketing Operations Leader, Qualcomm

Brandon leads digital marketing operations for Qualcomm, a multinational corporation that engineers the world’s best microchips for smartphones, laptops, tablets, and wearables.

Brandon has deep experience in B2B digital marketing, marketing automation, demand-gen marketing, and user journey development. Throughout his 15+ years at Qualcomm, he’s successfully led his team to significantly increase brand awareness, which has resulted in achieving annual growth targets for sales pipeline.

Kalie Nitzsche

Marketo Sales Manager, Adobe

Kalie is a sales leader for Adobe and possesses expertise in Marketo and complementary Adobe solutions for healthcare clients. Throughout her career, she’s developed and managed relationships with customers to help them find leading technology solutions that achieved their strategic business goals.


Getting Personal in B2B: How Qualcomm Engaged the Biggest Brand Enthusiasts