Begins at 12 PM CDT
Learn how Google and Salesforce joined forces to help marketers create amazing customer moments with their Google Analytics data. See the use cases and learn how companies such as Overdrive use this partnership to maximize their customer engagement. This is a session cross-channel marketers will not want to miss!
Hilary GivensProduct Marketing Manager, Salesforce
Hilary is a Salesforce Product Marketer with 7+ years of experience across digital marketing, brand marketing, digital advertising, release marketing, sales enablement, CRM, and partnership marketing.
Chris MoodySenior Manager, Business Systems and Analytics, Overdrive
Chris leads a hand-crafted team of system admins and developers, digital analytic developers, and data analysts to build and derive great value from our systems and data intelligence. He designed and created a seamless tech stack from the ground up, using Google Marketing Platform, Salesforce, Qualtrics, and Salesforce Marketing Cloud, that has materially improved customer and employee experiences by putting in front of them the insights they need most.