Begins at 12pm CT
Looking to upgrade your marketing tech stack, but don’t know where to start? In this session, we’ll break down the foundations of modern martech strategy, including:
- How martech can be used to advance numerous goals across your product lifecycle
- Pros & cons of common tech stack types
- Top use cases across a few of the top martech categories for digital transformation – including attribution, UA platforms, marketing automation, product analytics and CDPs

Bobby Sayers
Customer Success Manager, Appsflyer