This free event is now available for on-demand registration and access through November 21, 2023. Once registered, the on-demand content will become available.
Consumers look for voices they trust or relate to, and that’s the value that influencers and other creators bring to your brand. But how do you find the influencers that are the right fit, and what’s involved in empowering them to speak on your behalf?
The solution comes from savvy use of social insights and analysis. Learn the steps every brand should take to find the best influencer partners across social platforms like TikTok and Twitter. Using examples featuring generative AI tools like ChatGPT and Midjourney, you’ll find out:
- How to identify opportunities and risks of working with prospective influencers
- Ways to solve the challenge of locating relevant influences and tracking their potential impact on your brand
- The true ROI of successfully using influencers by identifying relevant topics and aligning interests
Harvey RanolaGlobal Head of Media Intelligence, Netbase Quid
Harvey has been developing and executing marketing and revenue operations strategies for more than 10 years. He also has a background in journalism and multimedia production, which has given him the opportunity to create content for media companies and brands like ESPN, Fox Sports and Taco Bell.