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From Personalization to Individualization: Three Keys to Unlocking the Power

Online | On Demand

Old-school personalization won’t cut it anymore. A ‘Hi Sue’ or a pop-up for an item purchased last week doesn’t drive conversion. Today’s self-focused customers expect highly individualized interactions specific to their needs and current with their circumstances regardless of the channel they choose, the time of day, or where they happen to be.

This webcast is for marketers who want to realize the promises of individualization.​

Michael Lehmann

Senior Director, Global Business Development, Resulticks

Michael Lehmann has more than 25 years of experience in the Asia-Pacific region having served in senior leadership positions at Cisco, Quadmark, Tech Pacific, and Sun Healthcare Group. He brings to Resulticks demonstrated strengths in executive management, sales management, strategic planning, and partner and channel enablement across geographies. Lehmann plays a strategic role in establishing Resulticks’ presence in the global marketplace and developing the company’s channel partnerships. He is a graduate of the Stanford Graduate School of Business.

Rusty Warner

Guest Speaker, Principal Analyst

Rusty serves B2C Marketing Professionals. His research focuses on marketing technologies, including customer analytics, cross-channel campaign management, enterprise marketing platforms, real-time interaction management, and digital customer experience delivery. Rusty helps organizations ensure that marketing technology investments are aligned with strategies to meet shifting customer expectations and support the BT agenda — technologies, systems, and processes to win, serve, and retain customers.


From Personalization To Individualization: Three Keyes to Unlocking the Power