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Friction Free: Streamlining the Customer Journey

Free webinar brought to you by Momentive

This free event is now available for on-demand registration and access through November 30, 2023. Once registered, the on-demand content will become available.

When trying to change minds and overcome the status quo, we tend to push our agenda. But changing behavior and increasing product/purchase adoption is less about persuasion and more about removing barriers — asking the right questions, truly listening, and then reducing and removing roadblocks to action. To do so, we need to understand the:

  • Macro shifts in buyer sentiment and behavior — and the motivations behind them.
  • Moves our competition is making — and how to pivot our messaging.
  • NPS detractors — and how they can show us ways to create better experiences.

All this leads to understanding friction points in the customer journey — and how we can reduce uncertainty and create a community of advocates. Join Autum Molay, Global Head of Demand Generation at Momentive, as she talks with Jonah Berger, Wharton Professor and internationally bestselling author, about how meeting your 2023 marketing goals will “have less to do with pouring on the gas than taking off the parking brakes.”

This free event will be available on-demand after it airs.

Jonah Berger

Wharton Professor and Internationally Bestselling Author

Jonah Berger is a Wharton Professor, internationally bestselling author, and world‐renowned expert on change, word of mouth, influence, natural language processing, and how products, services, and ideas catch on. He has published over 70 articles in top-tier academic journals, teaches one of the world’s most popular online courses, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Millions of his books, Contagious, The Catalyst, Invisible Influence, and most recently Magic Words, are in print in over 35 countries around the world. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early‐stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

Autum Molay

Head of Global Demand Generation, Momentive

Autum leads the global demand generation effort at Momentive, the maker of SurveyMonkey, where she serves the team responsible for crafting and executing on revenue generating strategies. She possesses a master’s degree in journalism from Northwestern University and has 12+ years of experience in marketing strategy, demand generation, product marketing, and content marketing for companies that measure audience and market insights.


Friction Free: Streamlining the Customer Journey