2. A social brand identity and how to build one for your company
3. Social video KPIs and metrics to watch for
Lauren is the Sr. Product Marketing Manager for Brightcove’s Enterprise Solutions. Lauren is passionate about creating and executing B2B marketing programs and thrives off tedious excel dashboards. By week Lauren spends her time in the corporate world of downtown Boston, but on weekends she’s most likely to be found on the horse farm, at a farmers market, or watching the Bruins.