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Four steps to improve your organization’s reputation and elevate patient experience

Healthcare leaders are recognizing the value just waiting to be tapped by reputation management. This webinar will help healthcare marketers take your reputation management practices to the next level, and as a result, see an impact on revenue and patient satisfaction. You’ll learn how regional healthcare provider, MultiCare, turned their reputation insights into action and engagement. For example, their average number of reviews went from just 63 a month to now over 800. The webinar will explain how MultiCare worked with online reputation management experts,, to achieve:

• Improved SEO results
• Operational improvements
• Higher patient review volumes
• Top provider mentions


George Hampton

Sr. Director of Marketing & Communications at Multicare

I am an accomplished industry leader and manager. I’ve held many positions of increasing responsibility that have focused on sales, operations, labor relations, and other corporate management. I have lived and worked in several regions including Colorado, Texas, Utah, Idaho, Wyoming, Montana, Washington, and Mexico.

Melanie Collett

Digital Marketing Consultant at MultiCare

Melanie Collett has been a Digital Marketing Consultant for MultiCare Health System since January 2018. Her previous work as a television journalist, Press Secretary and Public Information Officer has provided a front-row seat to the transformations happening across digital platforms. She is passionate about meeting her intended audience where they are at and working with various teams to improve their online reputation.

Lindsay Neese Burton

Sr. Director, Healthcare Strategy and Marketing at

Lindsay Neese Burton spent more than a decade as a healthcare marketer at large Academic Medical Centers in the Southeast focused on developing marketing strategies for consumers and referring physicians. As part of the team, Lindsay helps healthcare organizations create strategies to drive growth and elevate the patient/consumer experience Webinar