Highly regulated industries, such as financial services, tend to stay on old outdated technology and are slow to adapt to modern processes due to security issues, traditional tactics, and more. However, thought leaders in these types of industries are now seeking out the latest technology to give their customers the best experience possible – all while staying compliant. Join fellow marketing technology expert, Adam Koster, VP of Digital Marketing at BNYMellon as he shares his own journey in adopting new technology to personalize engagements across channels, align sales and marketing teams, tracking the marketing’s team impact to revenue, and more – all at scale.
Adam KosterVP of Marketing Automation, BNY Mellon
Christopher YoungDirector of Industry Strategy & Marketing, Financial Services, Adobe