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Featured Replay: Know Your Persona’s Entire Buying Experience to Unlock Marketing ROI

Online | On Demand

Consumers search for more information when making purchase decisions than ever before. And far too often, the information they find online about the quality of a service or location of a facility is incorrect or insufficient.
What your potential customers find — or don’t find — about your brand and services when they search online can make or break your organization’s ability to bring in new customers and retain existing ones.
Learn how multi-location organizations can implement an effective Online Reputation Management program to increase star ratings, elevate search rankings and deliver a consistent and exceptional customer experience — ultimately driving more business and revenue.

Christelle Christie

Guest Experience, Director- Talent Management

Christelle Christie has over twenty years of experience in customer service, half of which have been spent with European Wax Centers. As Guest Experience Director, her unique passion and relentless dedication inspires the Corporate Guest Relations team to reach new heights by concentrating on the guest experience, guest retention and proactively building better center reputations through online review management. Her team’s commitment to excellence allows for an unforgettable service experience.

Pascal Bensoussan

Chief Product Officer

Pascal Bensoussan leads the overall vision, strategy, roadmap, and go-to-market plans for’s Enterprise platform.
Prior to, Bensoussan served as Chief Strategy Officer for media intelligence startup Aggregate Knowledge, taking the company from zero to a $20 million run-rate within years, followed by a successful acquisition by Neustar in 2013 as the leading data management platform in the advertising technology space. Prior to Aggregate Knowledge, he was VP of Product for media-monetization startup Rapt, where he held an executive leadership role in the company’s double-digit revenue growth and strategic sale to Microsoft in 2008.
Pascal holds a master’s degree from Stanford University and graduated from Ecole Polytechnique in France.


Featured Replay: 4 Steps from Reviews to Revenue: Managing Online Reputation to Build Trust and Drive New Business