Adele Revella is the CEO and Founder of Buyer Persona Institute and author of Buyer Personas: How to Gain Insight Into your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business, named a top five business book by Fortune Magazine. Through her company’s research and workshops, Revella’s buyer persona methodology has become the gold standard for thousands of marketers in hundreds of global companies. She is widely recognized as a marketing and business leadership speaker, consultant, blogger and workshop facilitator. In her decades-long marketing career, Revella has seen the discipline from all sides: executive, consultant, trainer and entrepreneur.
Matt Dion is the CEO of Mintent, a content marketing software company. With a career spanning 25+ years, Dion is a consummate thought leader in the areas of Digital Marketing, Agile Marketing, Content Marketing, customer driven experiences, brand building and business development.
Dion is also a sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others.