Are you looking for new content, tools, case studies, and approaches to use in your classroom? This webinar will highlight free resources developed for the academic community by AMA’s corporate sponsor, Facebook’s Blueprint team, with input and advice from many academic contributors, including educators from Wharton and Harvard Business School.
Facebook’s Nicole Goldstein and Anke Audenaert, an Adjunct Professor of Marketing at the UCLA Anderson School of Management where she teaches Digital Marketing and Analytics in the MBA program will discuss and present a new digital marketing program with content relevant for all educators – both undergraduate and graduate, as well as hands-on applied classes at any level.
Please check out the resources that will be discussed:
– Educators Portal: https://educator.facebookblueprint.com/
– Self-paced courses: https://www.facebook.com/business/learn/series/guide-to-digital-marketing-using-facebook
– Certifications: https://www.facebook.com/business/learn/certification
Nicole Goldstein leads strategy and educational partnerships for Facebook. Prior to joining Facebook, she was a UK diplomat leading on economic policy, serving in West Africa for 5 years as well as leading on the UK’s support for the education of Syrian refugees on behalf of the UK Prime Minister. She started her career at the World Bank where she worked on education policies in developing countries.
Anke is the CEO and founder of Sophos Productions, an online education production company. Anke is also an Adjunct Professor of Marketing at the UCLA Anderson School of Management, where she teaches Digital Marketing and Analytics in the MBA programs.
Before starting Sophos Productions, Anke was the Head of the Business School at Udacity. Anke also worked as the VP of Revenue Optimization for OpenX, an AdTech company. She came to OpenX after they acquired JumpTime, a company she co-founded and where she was the Head of Product and Research. Anke worked at Yahoo! for 8 years, where she was the VP of Global Market Research and later the VP of Traffic Optimization. Before coming to Yahoo!, Anke worked in Research and Development at Unilever, and as a research fellow for the European Commission. Anke holds a BA and Masters in Psychology from the University of Leuven in Belgium.