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Experience Marketing in Action: Marketplace Simulations via Crowd Polling

Let’s build a marketing division together! This highly interactive session will employ crowd polling to take you through a simulated experience of running a fully functional marketing department in a Marketplace Simulation—just as your students would do. You will start up a marketing division for a new 3d carbon fiber bicycle company, making decisions across every functional area of the division. You will see how the market responds to your decisions, and refine your strategy to grow your company’s profit margins and overcome the competition.

The session will be facilitated by Dr. Ernest Cadotte, Professor Emeritus of Innovative Learning at the University of Tennessee and author/founder of Marketplace Simulations. Dr. Cadotte has been using the simulations in his own classes for thirty years and has trained hundreds of faculty across the world to do the same.

Marketplace Simulations puts students at the helm of their own marketing division. It allows them to experiment with marketing strategies, test ideas, and experience the consequences of their actions in a dynamic, competitive, online learning environment. As students apply the theoretical knowledge they learned in your class to make strategic and tactical decisions in the game, they develop skills critical to succeed in today’s business world.

Join us, and see how Marketplace Simulations can help your students translate their learning into practice.



Dr. Cadotte is the Emeritus Professor of Innovative Learning at the University of Tennessee.  He earned his Ph.D. at The Ohio State University in Marketing and Logistics.  He has an MBA in Management Science from the University of Colorado and a BS in Psychology and Math from Michigan State University.

For more than thirty years, Dr. Cadotte has been developing business flight simulators for college students and business professionals.  He is the developer of the Marketplace family of simulations and a co-author of the textbook, The Management of Strategy in the Marketplace (2009).

Dr. Cadotte’s Marketplace simulation is based upon a new product situation where participants startup and grow a new marketing division in the carbon fiber bike industry. The simulation enables students to live the value creation experience. Importantly, the simulation reflects Dr. Cadotte’s own experience in starting up and running an electronics firm, an Internet service firm, and several other small businesses.

Marketplace received Gold and Silver Awards for Excellence in Learning Technology by Brandon Hall Research, one of the leading research firms in training and development. The more recent Silver Award was for the Best Advance in 3-D or Immersive Learning Technology.

Marketplace is made available through Innovative Learning Solutions, Inc. of Knoxville, TN. Harvard Business Publications sells it globally as well. More information about Marketplace can be found at More than 1,000,000 students and business people have benefited from Marketplace training.

Dr. Cadotte’s has a strong interest in experiential learning and is on the cutting edge of pedagogical innovations. He uses a host of learning and assessment tools in the courses that he conducts at the University of Tennessee. For an overview of his pedagogical approach with Marketplace, go to:

Professor Cadotte’s research interests include learning processes, assessment, new product development, entrepreneurial decision-making, customer satisfaction, and psychological measurement. He has published widely in the Journal of Marketing Research, Journal of Marketing, Cornell Quarterly, and International Journal of Physical Distribution Management.


Experience Marketing in Action: Marketplace Simulations via Crowd Polling