Begins at 12pm CT
In uncertain moments, marketers and sellers need to double-down on strategies and tactics that drive meaningful business results and ROI. But, buyer needs have changed dramatically meaning traditional digital strategies are not meeting their expectations. Buyers have become inundated with digital noise leaving emails unread and display ads ignored.
Gartner research shows that “79% of buyers buy from brands that demonstrate they care about THEM.” Sending enables brands to evolve their customer journeys by emphasizing connection with buyers to deliver human marketing experiences and scale human connection.
Join this session to learn:
- Key trends and takeaways from 2022
- Why human connection is critical to differentiate
- How our customers successfully deliver a human marketing experience
Karen SteeleChief Marketing Advisor, Sendoso
Karen Steele is a full-stack Marketing Executive who successfully scales fast growth companies and has worked with several iconic brands, start-up, medium and large. She is founder of Steele-Alloy (www.steele-alloy.com), a strategic marketing consultancy and was most recently SVP Marketing at Near. Prior to Near, Karen was CMO at LeanData where she helped double revenue for two consecutive years and pioneer an emerging market category called Revenue Operations. She was Group Vice President of Corporate Marketing at Marketo, where she led the leading marketing automation company through its transformation from a public to private company. Karen held other executive Marketing roles at VMware, Informatica, Saba, Xactly and Apple. Karen’s broad experience spans multiple industries: software and technology, financial services, retail, and healthcare, with an emphasis on SaaS, Sales and Marketing technology, Cloud infrastructure, big data, analytics and data intelligence.