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Evolve, React, and Innovate: Fueling High-Tech Growth

In the fast-paced, highly competitive market of high-tech, agile innovation is a cornerstone of success. Box, an industry leader in cloud storage, has experienced tremendous growth year-over-year, as well as quickly adjusted when product demand surged during our recent pandemic crisis. How has their marketing team managed rapid growth? What’s been foundational to their success? And what emerging trends will likely impact all high-tech organizations?

Join us as Box shares their story of how they’ve used marketing technology to evolve, react, and innovate within an industry that’s constantly changing.

In this webinar, you’ll gain insight into:

  • Trends impacting high-tech organizations
  • How to enable growth at scale
  • How to avoid death by 1,000 tech tools
  • The business impact of the right tools and resources

Glen Shillinglaw

Senior Director of Marketing Operations, Box

Glen Shillinglaw is an accomplished marketing operations executive, with over 15 years of leadership and management experience with companies like Box, Inc., Juniper Networks & Dell Technologies.  Glen has a passion for driving business change through implementing new strategies and processes by building and leading high performing teams.  Glen lives with his wife and two dogs in Austin, Texas and enjoys travel, Krav Maga and golf.

Alexandre Pelletier

CEO, Perkuto

A serial entrepreneur with more than 20 years of digital marketing experience, Alexandre is CEO and cofounder of Perkuto, an industry-leading marketing operations agency and an Adobe Platinum Partner. A digital marketing thought leader, Alex often speaks at industry conferences including Sirius Decisions Canada, Marketing Nation Summit, Search Marketing Expo, MarTech West and Adobe Digital Experience Maker. Outside of work, Alex can be found riding his mountain bike and spending time with his four children.

Danny Dalton

Industry Strategy Group, Adobe

Danny joined Adobe Systems in 2010 and has held several different roles within the company, most recently as a member of Adobe’s Industry Strategy team focused on the B2B space. In this capacity, he defines Adobe’s POV and go-to-market strategy for the B2B organizations. Danny also provides marketing thought leadership and works with top-tier brands providing guidance on digital transformation and marketing excellence topics and is a frequent speaker at industry conferences and events.

Prior to joining Adobe, Danny held leadership positions at two startup companies and also worked in the non-profit sector. He has expertise in market research & sizing, strategy development and planning, business development, customer insights, and digital marketing strategies and operations for consumer & commercial.

 

Evolve, React, and Innovate: Fueling High-Tech Growth