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Evergreen .EDU Transformation

Technological advancements and market forces have greatly increased the speed of change in higher education marketing. And to be successful in today’s market, colleges and universities must find a way to keep pace with these changes, regardless of how rapid and disruptive they may be.

At EAB, we believe that websites must be persuasive and dynamic; constantly evolving to meet the needs of your audience.

Register for our upcoming webinar to learn how EAB can help you create an exceptional digital experience that that evolves with your audience, connects them to your brand, and entices them to act.

You’ll learn how you can design a .EDU that is:

  • Perpetually relevant
  • Driven by user intelligence
  • And constantly evolving to match industry standards

Emily Upton

Vice President Enrollment Services and General Manager, Agency Services

Emily Bauer is a vice president for agency services at EAB with extensive experience in all aspects of creative, digital, web strategy, audience research and campaign development. Emily specializes in direct marketing recruitment campaign services for Higher Education clients. Her work supports college-bound populations through best-of-its-kind student success marketing campaigns that match students to right-fit colleges using collective power of over 300 higher educational institutions to generate insights.

Emily spends her day testing, analyzing, and refining strategic marketing plans and programs to help partners stay relevant and successful in a highly competitive market.

In her spare time, Emily enjoys reading, the outdoors, and international travel. Emily’s current favorite poem is A Psalm of Life by Henry Wadsworth Longfellow and her favorite outdoor activity is kayaking. Next upon Emily’s travel destination is southern France.

Lex Ruby Howe

Managing Director, Partner Development

Lex Ruby-Howe is a Managing Director of Partner Development team at EAB. In her capacity as Managing Director, Lex oversees the go-to-market strategy for a suite of platforms for prospective partner universities and colleges in North America, the UK, Europe, and Australia-New Zealand.

Education runs in Lex’s blood– her father, once an elementary school English teacher is now Education Policy professor, and several of her relatives are teachers, education policy wonks, and former professors– dinner table conversations were always stimulating. Prior to joining EAB, Lex served as a Cabinet Advisor to the Prime Minister of Australia, and as a Policy Advisor in the division of Social Philanthropy & Investment. Prior to that, Lex worked in then University of Pennsylvania’s Development Department to launch the Student & Young Alumni Engagement and Philanthropy programs; she also worked in Penn’s admissions & recruitment divisions in her early career.



Evergreen .EDU Transformation with EAB