In-person events have always been valuable marketing opportunities, but their success was hard to measure and they occurred infrequently. Now, with the rise of digitization, organizations can extend audience engagement before, during, and after events, creating more measurable experiences. Digital marketers are playing a larger role in capturing in-person audience insights, gaining a clearer understanding of attendee interests.
In this session, discover the latest trends in blending physical and digital experiences at events, including how people consume content and information. Digital marketing professionals can capitalize on this newly-digitized channel to create personalized, engaging experiences that drive business growth. By leveraging the power of events, digital marketers can build personal connections with attendees that drive revenue and achieve digital transformation goals.
This free event will be available on-demand after it airs.
Key Takeaways:
- Evolving buyer journey and touchpoints
- Engagement opportunities before, during, after and between events
- Digitized experiences offer measurable engagement and valuable audience insights
This free event is now available for on-demand registration and access through December 5, 2023. Once registered, the on-demand content will become available.
Alyssa Peltier
Director of Market Strategy & Insights for Cvent Consulting, CventAlyssa is a marketing professional with over 12 years of experience. Since 2016, Alyssa has worked to build the global event marketing function at Cvent ensuring its largest, marquee event programs were designed and executed in alignment with the needs of the business. Her major focus was on the creation of unique experiences and establishing quantifiable and integrated metrics to drive ROI of the live events channel.
Under the Cvent Consulting division at Cvent, Alyssa is now responsible for using her background in Meetings and Events to develop tools and insights that educate the Enterprise market on the evolving landscape and how Cvent solutions serve customer needs and business outcomes.
