Begins at 12:30 PM CDT
Every event planner and marketer has different goals in hosting events or sponsoring ones, from lead and pipeline generation to driving community engagement and connections. The only way to determine if those goals are reached is DATA!
During this session, industry experts will provide tips on how to use data to maximize sponsorship ROI from the perspective of event planners and event sponsors.
For event planners:
- How to manage sponsorships?
- What event data and insights can be leveraged to prove event ROI to sponsors?
- How to develop cross-channel sponsorship packages?
- How to extend the sponsorship value beyond the live days of the event?
For event sponsors:
- What questions to ask event planners?
- How to choose the right sponsorship package?
- How to extend your reach and realize value beyond the live days of the event?
Ben Chodor
President, Intrado Digital Media
Sophie Holt
Managing Direct, Explori
Robb Lee
Chief Strategy Officer, ASAE