The sense of urgency around creating compelling digital experiences continues to grow and become a priority in many businesses. The business advantages associated with digital experiences, such as driving business continuity and low total cost of ownership, position companies to prosper through economic booms and busts.
However, more than half of companies around the globe struggle to deliver, leaving their customers disappointed and on the prowl for engaging experience to quench their thirst for innovation and goal-achievement.
Don’t miss this session where you will learn:
• Where your company resides in state of digital experience with recent benchmark data
• How to position your company to deliver engaging and inspiring digital experiences
• Available technology to help simplify creation, deployment, management, and extension of digital experience capabilities
• Where to initiate your digital experience journey and the pitfalls to watch out for
• Digital experience frameworks and case studies of companies who have realized the value digital experience offers
Best-of-breed digital experiences delight and inspire your customers, partners and employees to engage with your company resulting in loyalty and competitive advantages.
Gregg Shupe has nearly 20 years of professional marketing experience across a broad range of industries including enterprise IT, consumer electronics and telecommunications. While focused on delivering Digital Experience Strategies, Shupe has a proven track record of helping companies and business partners digitally transform their organizations into the modern era.
Before joining returning to Progress Software, Shupe help develop a unified, company-wide branding story and develop a product marketing discipline for ChannelAdvisor. Shupe also led the go-to-market partner strategy at Progress Software, aligning to the company’s vision of Digital Transformation. Helped establish Lenovo’s Enterprise Storage division as the Product Marketing Manager and Product Manager by both integrating OEM offerings into the Lenovo portfolio and delivering Lenovo’s storage products to market. Prior to joining the Lenovo storage team, he led marketing communication teams, project-managed product development teams, and owned a web development and marketing consultation business. He has experience in multiple marketing disciplines including marketing communication, digital marketing, public relations, web and social marketing and graphic design.
Shupe holds a Bachelor’s degree in Communications from Olivet Nazarene University, Bourbonnais, IL.