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Employees as a Growth Channel: Maximize ROI in 2023

This free event is now available for on-demand registration and access through July 19, 2023. Once registered, the on-demand content will become available.

With 76% of people saying they trust content posted by real people over content posted by brands, an employee social program is an advertising channel of its own – one that brands need to tap into.

Data shows that employee social programs have the potential to drive the same marketing results as social ads at a fraction of the cost. Average annual ROI of 1 employee on social = $820. Meaning, the dollar amount generated by employees is what it would roughly cost you in paid social to achieve similar results.

Interested in learning more? Join us for this exclusive webinar as Todd Kunsman, Marketing Team Lead at EveryoneSocial, and Attiya Ali, Business Value Consultant at Khoros, dive into the financial benefits of including an employee social program in your marketing strategy and the important data you need to think about.

Key Takeaways:

  • What is employee advocacy?
    What it is and what it isn’t and how to connect it to a larger social strategy
  • Revenue and Value of employee advocacy 
    Direct Value + Indirect Value, benefits we see
  • What you need to be thinking about
    The data you need to influence your stakeholders

Todd Kunsman

Marketing Team Lead, EveryoneSocial

Todd has spent the last 10+ years in various marketing roles for B2B and SaaS organizations. He has led marketing at EveryoneSocial for the last five years. Additionally, he builds and scales content websites on the side and is a marketing advisor for up-and-coming SaaS companies.

Attiya Ali

Business Value Consultant, Khoros

Attiya is currently a Business Value Consultant with Khoros and has spent the last 4.5 years with the company supporting its largest enterprise customers. She has over 9 years of experience that spans digital strategy, brand strategy, analytics and social listening, customer value and ROI, influencer/advocacy, and crisis management. She is currently based in Austin, TX.


Employees as a Growth Channel: Maximize ROI in 2023