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Email Optimization: The ABC’s of A/B Testing

Emails have been around since the time of dinosaurs (maybe just the late 70s, but you get the point) – yet, nobody has ever sent the perfect email. While the perfect email might not even exist, how can you begin to create better emails with each and every send? From email subject lines that beg to be opened, to creating a call to action (CTA) that MUST be clicked, join Tim Ozmina, Sr. Marketing Specialist at Marketo, to explore the world of email A/B testing.

You’ll learn:

  1. What you should A/B test in your emails
  2. How to set up a proper A/B test
  3. How to accurately report on your results and make decisions


Tim Ozmina

Marketo, Sr. Marketing Specialist

Tim is a Sr. Marketing Specialist on the Commercial Demand Generation team at Marketo, an Adobe Company. He dabbles in sending emails, creating conversations, and nerding out with data. Outside of the office, Tim is an avid skier and enjoys exploring all that Colorado has to offer.


Email Optimization: The ABC’s of A/B Testing