After 50+ years of email, a lot has changed. But the rate of change has soared in recent years as new developments fundamentally disrupt the way in which marketers can – or cannot – track and engage with their audience.
What do the iOS15 privacy changes mean for marketers who have historically relied on things like tracking pixels to gauge the success of their email campaigns? And with global send volumes continuing to climb, what new technologies are forward-thinking brands using to stand apart in a crowded inbox and convert more of their audience into revenue-generating customers?
Register today to hear from Kate Adams, SVP of Marketing at Validity, and Guy Hanson, VP of Customer Engagement at Validity, as they answer these questions and break down what’s going on in the world of email today – and what you, as a marketer, need to know.
At the end of this session, you will understand:
o How to navigate the latest changes in email
o How to accurately measure and diagnose your email program performance in a “tracking pixel-less” world
o What you can be doing RIGHT NOW to distinguish your brand in a crowded consumer inbox and stand out from the competition
Guy HansonVice President, Customer Engagement (International) at Validity Inc.
Guy is a passionate advocate for intelligent use of customer data to drive responsive sales and marketing programs. With a knowledge base spanning twenty years, he is globally recognised as an email & data expert and thought leader.
Over the past decade Guy led Return Path’s global consulting team and worked with world-famous clients across 6 continents to improve their email delivery, subscriber engagement and revenue.
Now Validity’s VP for Customer Engagement (International), he continues to explore his passion for email and data and share it with his clients to maximise their program value. He’s a strong believer in giving back to his community, speaking at flagship events, providing training, and producing fresh and insightful thought leadership
Outside of work, Guy has had long-term involvement with the DMA, currently sitting on the email council and involved with key pieces of research. He is a regular contributor to the industry press, and a 3-time finalist as data storyteller of the year!
Kate AdamsSenior Vice President of Marketing, Validity Inc.
As Senior Vice President of Marketing, Kate leads all of Validity’s marketing efforts.
Prior to Validity, Kate was Vice President of Marketing at Drift, where she discovered her passion for helping and marketing to sales professionals and marketers. While there, Kate built the demand generation function from the ground up, achieving more than 200% in pipeline growth. Before Drift, Kate led the demand generation and marketing operations teams at SmartBear, where she managed the pipeline generation for a portfolio of more than 20 products.
Kate has also led marketing and product for a number of early-stage startups ranging in size and industry, from education and healthcare to employee engagement. She is passionate about bringing businesses to life in the hearts and minds of prospects and customers by creating amazing customer experiences across the entire customer lifecycle.
Kate holds a Bachelor’s degree in Spanish Language and Literature from Regis College.