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Email in 2021:The trends, behaviors and benchmarks shaping email in 2021

January 12, 2021, 12:00 pm CDT

With such an unpredictable year coming to a close it’s time to start applying lessons learned to create an effective and compelling 2021 email strategy. To help with your email ideation, in this webinar, we’ll cover all of the findings in our latest benchmark report, Email in 2021.

SparkPost’s Founder and Chief Evangelist, George Schlossnagle, Director of Brand and Content Marketing, April Mullen, and Manager of Research Analytics, John Landsman, will share the trends, behaviors and benchmarks that will shape email in the upcoming year.

Using a data driven approach George, April and John will present:

– How email trends like AMP for Email and dark mode will continue to play a huge role in 2021

– Survey results from over 1,000 marketing leaders on how they feel about email and its future

– Privacy changes that will transform the world of email as we know it

– The impacts of the global pandemic on email engagement

– And much more!

With the largest data footprint in the email industry you can bet we’ll be digging deep into the numbers that we believe will drive key trends and changes in 2021. If you’re in the midst of planning your 2021 strategy you won’t want to miss this webcast!

George Schlossnagle

Founder and Chief Evangelist, SparkPost

George Schlossnagle is a Co-Founder, Chief Evangelist and a Member of the Board at SparkPost. George has been working in email since 1999, when he and his brother began developing what would become the Momentum mail transfer-agent at OmniTI. Following the spin-out of SparkPost from OmniTI in 2008, George held the roles of CEO and CTO before moving into his current role in 2020. George has overseen the evolution of enterprise-grade email sending and analytics over the past two decades.

George is an active participant in the global email community as well as a supporter of the Baltimore-area businesses, currently serving on the board of Circonus. George holds a patent for a method and system for adaptive delivery of digital messages. In his personal time, George enjoys cooking, backpacking and spending time on his Maryland farm with family.

April Mullen

Director of Brand and Content Marketing, SparkPost

April Mullen has over 14 years working in email for brands, agencies and in MarTech.  Outside of SparkPost, Mullen is an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis and was critical in helping to develop the digital program’s initial curriculum for the changing digital age.

In June of 2016, Mullen co-founded Women of Email, an organization with over 5,000 members on six continents that is aimed at driving positive change within the industry and professional growth for women at all stages of their digital marketing careers.

Mullen was named to DMNews’ 40 Under 40 list in 2018 and DMNews’ 2019 Marketing Hall of Femme Women to Watch list

John Landsman

Manager, Research Analytics, SparkPost

John Landsman has more than 30 years of experience in all aspects of Customer Relationship Management (CRM) development and deployment.

John joined SparkPost through their 2019 acquisition of eDataSource, Inc., having joined the latter in 2015. Previously, John spent ten years with the email unit (originally e-Dialog, Inc.) of eBay Enterprise Marketing Solutions (now Zeta Global). Prior to that, John spent ten years with Harte-Hanks, Inc., finishing as Vice President, Strategy and Analysis, for Harte-Hanks CRM Analytics.

John’s background also includes twelve years in various Corporate Staff positions at Federated Department Stores, Inc. (now Macy’s, Inc.). Named Director of Advertising Analysis in 1985, he initiated and led the project which created Federated’s first integrated customer database marketing system.  After he left Federated in 1988, John owned and operated a retail marketing database and analytics consultancy, supporting major retail brands nationwide.


Email in 2021