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Email Deliverability: 3 Key Steps to Inbox Victory

Reaching the inbox may be challenging at times, especially when migrating to a new ESP or launching a new email program. The deliverability experts at Blueshift are here with an assist: three crucial factors to keep in mind when building or refining your email deliverability strategy. These general practices will help craft a healthy reputation for any email program, helping ensure that all of your emails make it to your most valued customers.

  • How to properly warm new IPs and build reputation
  • Best practices for email list hygiene
  • How to optimize sending for high engagement
  • Top tips for reaching the inbox at Top Tier Mailbox Providers


Kim Paxton

Head of Deliverability Strategy, Blueshift

Kim Paxton is Blueshift’s Head of Deliverability Strategy. She is a seasoned deliverability pro, working with customers at Oracle and Zeta Global, to name a few. She has helped countless marketers establish rock solid sending reputations across a myriad of sectors, which has served her well aiding Blueshift marketers in reaching the inbox at a higher rate than ever before.


Email Deliverability: 3 Key Steps to Inbox Victory