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Email Deliverability 101: 4 Tips to Inbox Success

Online

Deliverability is an interesting beast. Spam filters and email UIs change frequently, malware and phishing campaigns are growing in number, and new laws and compliance regulations are altering the data privacy landscape. With the right approach, you can overcome an ever-evolving email ecosystem.

Join Kiersti Esparza, Head of Product Management, Email Delivery and Compliance, and Carmi López-Jones, Manager, Professional Services, Email Deliverability, to learn how to ensure your emails make it to the inbox.

You’ll learn how to:
• Define and leverage your engaged audience
• Collect and manage the right data
• Avoid spam traps

Carmi Lopez-Jones

Carmi Lopez-Jones is a Manager of Professional Services, Email Deliverability at Marketo. She’s spent the past 12 years fast-tracking B2C and B2B marketers to inbox nirvana, optimizing response and driving revenue.

Kiersti Esparza

Kiersti Esparza is the Head of Product Management, Email Delivery and Compliance at Marketo. Offering over 15 years of experience driving success for both B2C and B2B customers.

 

Email Deliverability 101: 4 Tips to Inbox Success