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Don’t let Consumer Privacy Regulations Impact your Marketing ROI

As consumers become more privacy-conscious, businesses must be transparent with their data collection and usage to build trust and maintain relationships with their end-users. Driving personalized user experiences that are compliant with regulations like the CCPA, TCPA, CASL, and GDPR is more difficult than ever. Marketers must sync preferences and consent settings throughout complex tech stacks to establish a centralized engagement database for maintaining compliance and continuing to drive positive UX.

In this webinar, we will discuss best practices to automate marketing compliance while creating dynamic brand experiences across all your consumer privacy touchpoints and continue executing impactful marketing strategies.

Stephanie Hanson

Director, OneTrust PreferenceChoice, Americas

Stephanie Hanson is the Director of OneTrust PreferenceChoice, Americas – part of the #1 most widely used privacy, security and third-party risk technology platform.  In her role, Hanson oversees OneTrust PreferenceChoice’s team of Marketing and Privacy Consultants across the Americas, working with emerging and enterprise companies on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Hanson has publicly spoken on a variety of privacy, security and marketing topics, providing deep insight into regulatory issues and practical approaches to marketing compliance. Additionally, she helps facilitate OneTrust’s MarketingConnect workshops across the Americas. Prior to OneTrust PreferenceChoice, she developed a payment processing platform for hospitals and drove mobile device management retail implementations for many of the world’s Fortune 500 companies. Hanson is a Certified Information Privacy Professional (CIPP/E and CIPM) and holds a B.S. in Computer Science from the Georgia Institute of Technology.

Neil Tolbert

Privacy and Marketing Consultant, CIPP/E, CIPM

Neil Tolbert serves as a Privacy and Marketing Consultant at OneTrust PreferenceChoiceTM— part of the #1 most widely used privacy, security and third-party risk technology platform. In his/her role, Neil advises companies large and small on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Neil is a Certified Information Privacy Professional in European Privacy Law as well as Privacy Program Management and earned a BBA in Marketing from Georgia College & State University.

 

Don’t let Consumer Privacy Regulations Impact your Marketing ROI