February 10, 2021, 12:00 pm CDT
Higher education has a mountain of data available — but what can you do with it to really move the needle? Data integration allows colleges and universities to ACTIVATE their data for powerful marketing sophistication. When your data sources are connected, it unlocks optimization at the enrollment level — not just the lead level.
Join us for an interactive discussion and case studies to illustrate how data can differentiate your institution and empower growth. Three key takeaways from this webinar are:
- A framework for plotting out your institution’s data and technology sophistication
- Ideas for how to enable data insights at scale across marketing, admissions and student success
- Leveraging centralized data to enable more sophisticated use-cases, such as website personalization
Dan AntonsonAssociate Director, Technology Marketing –Analytics Services
Dan Antonson helps higher education institutions leverage marketing technology to grow enrollment. Dan knows higher education data and the technology systems that create and drive insight. His role at Collegis allows him to connect and activate data. Dan has more than 10 years of experience in digital analytics, marketing attribution and measurement, and he has a bachelor’s degree in communications from the University of Minnesota.