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Diving Down the Funnel with Account-Based Marketing

Getting started with Account-Based Marketing (ABM) has never been easier, but how do you effectively adopt it across all aspects of your demand generation? Join Dave Rigotti and Deanna Graves to learn how the Marketo marketing team uses ABM across the entire funnel – from initial intent to customer expansion – resulting in repeatable, scalable, and measurable revenue machine. Whether you’re just getting started with ABM or a pro, you’ll find value in the technologies, models, channels, and tactics we use to win, including digital ads, direct mail, and field marketing. 

You’ll learn: 
A breakdown of how Marketo does ABM at each stage of the funnelA sneak peek at the Marketo ABM tech stackInsights into how Marketo reports on ABM internally



Deanna Graves, Head of Customer Demand Generation, Marketo

Deanna Graves is the Head of Customer Demand Generation at Marketo, focused on delivering cross sell/upsell demand strategy and scalable programs that drive revenue, pipeline and customer success. She is passionate about people… technology… authenticity… and how people can use technology to be more authentic.

Dave Rigotti, Head of Enterprise DG & ABM, Marketo

Dave Rigotti is the Head of Enterprise DG & ABM at Marketo. Dave is incredibly passionate about revenue-focused B2B marketing. He is also the co-founder and serves on the board of the marketing operations association Before Marketo, Dave was the VP of Marketing at Bizible where he joined as the first full-time marketer and helped grow the company 100X using ABM before being acquired by Marketo.


Diving Down the Funnel with Account-Based Marketing