This free event is now available for on-demand registration and access through June 14, 2022. Once registered, the on-demand content will become available.
Digital marketing encompasses many different disciplines that are vital to the success of today’s higher education institutions. The most effective marketing leaders are not only able to optimize their teams, processes, technology, data and story, but evolve their strategies over time to drive clearer outcomes.
Join Salesforce and the Wharton School of the University of Pennsylvania for a discussion of how to assess the current state of your department’s digital marketing maturity and learn actionable ways to make measurable improvements.
Rob ZaebstHigher Education Industry Advisor, Salesforce
Rob has a background in Digital Marketing Strategy where he has worked both in higher education and in corporate marketing, concentrating on the marketing use of CRM, Marketing Automation, Email, Social Media, and Analytics.
He is the former Director of Digital Strategy at Michigan State University where he worked in the Central Marketing and Communications office to bring campus-wide alignment around marketing technology
Rob also currently teaches a class in social media listening in the Masters of Market Research program at Michigan State University
Eric GreenbergSenior Director, Marketing Operations and Strategy, The Wharton School, University of Pennsylvania
Eric Greenberg has worked in technology and higher education for more than 20 years. He has spent the last decade developing one of higher education’s first marketing operations teams for the Wharton School. At Wharton, he focuses on driving growth and transformational change through the use of data analytics and technology to create competitive advantages and influence organizational direction.