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Digital Marketing in a Data Privacy World

With the new year will come a new set of online data privacy regulations for the state of California. The California Consumer Protection Act (CCPA) will change the way companies are able to access, collect, and use personal information obtained online. While the law will inevitably impact tech giants, many brands are left wondering what it means for them and where they should begin focusing their efforts. We will help break down the basics to prepare your business for a new era of privacy protection.

We will discuss

  • What prompted CCPA and which states have privacy legislation plans
  • The regulations and their consequences for consumers, brands, and agencies
  • How to start assessing your current data usage and where to focus moving forward
  • What ongoing regulations could mean for the future of digital advertising


Maria Coleman

Marketing Content Manager

Maria Coleman has worked in marketing and advertising for over 10 years. She began her career using grassroots marketing efforts in the nonprofit sector. She then transitioned to digital advertising at the Atlanta Journal Constitution and hasn’t looked back. Her time at Adtaxi has allowed her to work in operations, client services, and most recently, finally putting her English degree from Ohio State to use as the Marketing Content Manager. She recently relocated from Denver back to Northeast Ohio with her husband and 2 young children but is planning her return to an A-frame in the mountains in a few years.

Bob Batchelor

Director, Customer Experience

Bob Batchelor has been around the internet and digital advertising since before Google was founded. His expansive digital marketing career includes:developing resort websites for Vail and Telluride, product management with Dex Media’s online division, entrepreneurial ventures, and most recently product marketing and customer experience with Adtaxi. He thrives on the ever-changing world of digital marketing that keeps him continuously learning and discovering new ways to serve businesses. He resides in Denver, longs for big powder days, and shares laughs with his wife and 2 young teenage kids.

Bethanie Kollbaum

Marketing Operations Specialist

Bethanie Kollbaum has worked in marketing automation, tech integrations and campaign management for over 8 years. Prior to Adtaxi, she led the marketing efforts behind a national commercial real estate product launch at Reonomy, a SaaS firm in NYC. As Adtaxi’s Marketing Operations Specialist, Bethanie manages Pardot, a marketing automation tool that empowers Adtaxi to make a national impact through automated campaign execution, tracking and reporting. In her free time, Bethanie enjoys cooking for friends and family, attending Avalanche games with her children, and exploring Colorado on the weekends.


Digital Marketing in a Data Privacy World