Because we are in the midst of a 4th industrial revolution, we are seeing new data, AI and devices disrupting the field of marketing and completely changing customer expectations. As in other industries, rising customer demands in healthcare and life sciences are creating the need for healthcare organizations to know, understand and engage with their patients at every touch-point in the care life cycle. Personalized experience is just as important as the product or service, building and managing relationships with known and unknown target audiences are essential and new tools and technologies are required. Learn how trailblazing healthcare organizations are expanding their reach, putting patients at the center of care and leading transformations in the era of intelligent communication to improve brand loyalty and patient satisfaction.
Global leader, educator & creative problem solver, consummately passionate about marketing, healthcare, graduate education and research, policy, strategic development, writing, leading change and building teams. A professional with a multifaceted career spanning a number of public and private sector industries and functions. For many years, Chequeta Allen has been a highly motivated, innovative leader, adding value, and applying her experience, knowledge & skills to take teams and units to the next level. For Oracle USA’s Industries Business Unit as a Senior Director of global marketing, her team achieved double digit growth over five years. At University of SoCal, Allen taught health information systems for nearly 5 years in the MHA program.