Whether you’re a newly appointed demand gen specialist or a well-versed, highly-skilled demand gen ninja, this session is for you to learn about the Demand Gen imperatives for 2019 from the renowned, demand gen master himself, Andrew Gaffney. In this session, you’ll learn about the latest best practices for breaking down the top channels to optimize your demand gen efforts. We’ll discuss everything from how to breathe new life to your lead-gen webinars to creating killer content that drives pipeline. As an added bonus, Andrew will share the latest, fresh-off-the-press findings from the 2019 Demand Gen Benchmark Study.
Andrew GaffneyFounder, President and Editorial Director, Demand Gen Report
Andrew Gaffney is the Founder, President and Editorial Director of Demand Gen Report, a digital publication covering the latest trends, tactics and technology in the B2B marketplace. He is an avid storyteller and publisher focused on helping brands create content that sparks conversations with their prospects.