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Defining the Practical Side of Virtual Reality and Augmented Reality

Online | On Demand

Augmented reality and virtual reality are changing the way our customers will engage with content in the future. During this session, we will go beyond the hype and explore the practical applications of AR and VR from retail, to enterprise and beyond. You will learn how AR and VR can deliver compelling brand experiences that drive loyalty, sales and transform customers into advocates for a brand, with measurable business outcomes and data to prove it.


Cathy Hackl

Futurist, You are Here Labs, Co-author of Marketing New Realities, Partner and Mixed Reality Ventures

Cathy Hackl is a Partner at Mixed Reality Ventures and works as Lead Futurist at You Are Here Immersive Labs. Hackl worked as an HTC VIVE VR Evangelist during the launch of their latest headset, the VIVE Pro. She’s the author of Marketing New Realities: An Introduction to VR & AR Marketing, Branding & Communications. Hackl served as chief communications & content officer for Future Lighthouse, one of the world’s top VR studios focused on branded VR narrative, where she collaborated on projects with brands like Sony Pictures Entertainment, Oculus, Beefeater, and William Morris Endeavor. Hackl was also selected as a 2017 Oculus Launch Pad Fellow and she’s the founder of Latinos in VR/AR. Hackl has been featured in media outlets like Mic, CNN, Silicon Beat, Entrepreneur,, Forbes, VentureBeat and Mashable. Hackl also worked as a journalist for CNN, Discovery Communications, and ABC News. She’s also the creator of the holographic press release.


Defining the Practical Side of Virtual Reality and Augmented Reality