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Data Driven Marketing for Sales Growth – The NEXT Frontier

This free event is now available for on-demand registration and access through July 12, 2022. Once registered, the on-demand content will become available.

Data Driven Marketing has been around for a long time, but how can you expand and further monetize this proven strategy in today’s evolving business climate?

Join this free webinar to learn:

  • How to overcome the challenge of “too much data” and how to identify what’s really valuable
  • Recognize the value of Quality over Quantity
  • How companies are currently using our data to power their cutting-edge platforms, tools & services

Bonus!  All who register for this webinar will be eligible to win FREE Usage of our Database!

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Monica Messer

President of Data Group, DatabaseUSA

Monica brings over three decades of leadership experience in quality data sourcing and the creation of marketing databases at both public and private data-driven companies. As President of DatabaseUSA’s data group, she leads DatabaseUSA information strategy to accelerate data transformation and operational excellence. Prior to DatabaseUSA, Monica served 25 years as the Chief Information Officer and President of Data Services at infoGroup.

She holds a Master’s in Political Science from George Washington University in Washington DC, and a Bachelor of Science in Business Administration.

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Erich Kaiser

Vice President of Data Analytics, DatabaseUSA

Erich has over 30 years of experience in the database and information services industry.  He understands the need to meld data with corporate business goals to provide successful solutions to any company’s growth aspirations.  His history of working for some of the industry’s leading data providers, has made him a respected and “go to” source for data enhancement, analytics and business intelligence solutions.

Currently the VP of Data Analytics and Client Services for DatabaseUSA, Erich oversees the data needs and analytics for dozens of the country’s top businesses – including many Fortune 500 clients.  His previous professional stops included Healthcare Data Solutions and InfoUSA.

A graduate of the University of Nebraska @ Lincoln, Erich’s primary focus is, and always has been, on providing bottom-line cost savings and business growth solutions for his clients.

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Howard Alexander

Vice President of Global Accounts, DatabaseUSA

Howard has 35 years of database marketing sales/solutions experience and manages the top global accounts at DatabaseUSA.

He specializes in consultative solution selling consisting of extensive discovery/strategy sessions with prospects/clients.

His ultimate goal is to develop cost-effective B2B and B2C “data driven” marketing strategies that generate solid ROIs and improve overall marketing effectiveness and efficiencies.

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Tim Pinkerton

Vice President of Licensed Sales, DatabaseUSA

Tim has 8 years of experience in the database and information services industry and over 19 combined years of Sales and Management experience.  He is a strategic and effective business leader. He has a lengthy track record for getting his clients lucrative results by leveraging both 1st party and 3rd party data.

Tim is known for his people skills, critical thinking, strategic business advice and tenacious follow through. He works hard for his clients to find services and solutions that will benefit them both now and in the long run. That may come in the form of marketing, new client acquisition, analytics, research or fund raising.

 

Data Driven Marketing for Sales Growth – The NEXT Frontier