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Creating Webinar Experiences That Increase ROI as Part of a Content Strategy

Free webinar brought to you by Jugo Digital Limited

This free event is now available for on-demand access through October 26, 2023. Once registered, the on-demand content will become available.

Ensuring webinar content delivers the results you want is a difficult task. Challenges include creating meaningful messages and experiences that matter to your audience, integrating them into your marketing strategy, and getting measurable results. Where to begin? Join our industry panel to learn how to create impactful webinar experiences that increase ROI.

Please note, this webinar will be hosted on the Jugo platform. Once registered, you will receive an email from Jugo with your login details to join the webinar.

Key Takeaways

  • How to build a winning content marketing strategy 
  • How webinars are key for inbound marketing 
  • How to create impactful webinars 

Jon Rooney

Vice President, Product Marketing, Unity

Jon Rooney is the Vice President of Product Marketing at Unity, responsible for product marketing, content marketing and advocacy for Unity’s Create business focused on empowering creators to build real-time 3D experiences for games, digital twins and other industrial use cases. Previously, Jon was a marketing leader at Splunk, New Relic, Oracle and Domino Data Lab. Earlier in his career, Jon worked at Microsoft on Azure and developer platforms as well as a number of startups after beginning his career at Accenture. Born and raised in the Philadelphia area (to Jon, the Tri-State area is PA, NJ and DE), Jon graduated with a BA in English from the University of Pennsylvania and received an MBA at the McCombs School of Business at the University of Texas at Austin.

William Horley

Vice President, Global Product Marketing, Jugo

William is the Vice President of Product Marketing at Jugo, with over 20 years of international experience. He has led marketing functions and teams, as part of a board or senior leadership group; creating strategy and overseeing simultaneous campaigns to drive revenue and other business goals. His work has included launching new businesses and products, and delivering year-on-year multi-million-pound pipelines. William is also a Member of the Chartered Institute of Marketing, with a BSc (Hons) in Politics, a CIM Professional Diploma and a Google Squared Online Digital Certificate.

Jeff Stiles

Principal at Stiles as a Service

Jeff is a Global CMO, GM, Product & Solution Marketing Executive who has led high performing teams for over 30 years. He brings deep enterprise software and analytics experience and has worked with notable companies including Cognos, Peoplesoft, SAP and Oracle, where he most recently ran Supply Chain and Manufacturing and Industry Solution Marketing.

Chauncey Zalkin

Brand, Marketing, and Story Consultant, SL Content Studio

Chauncey is a writer and brand consultant with a diverse career in strategic storytelling. She ran a pioneer Webby-nominated trend blog featuring creative women globally while providing insights to brands. She led brand strategy for agencies and brands in Miami, NY, London, Barcelona, Prague and Tokyo. In Europe, she hosted a showcase about female designers. Back in NY, she ran an award-winning documentary storytelling company and went on to be a Marketing VP for a digital transformation consultancy. She loves to look toward the future and shape authentic narratives for thought leaders. She has twin girls and lives in Raleigh.

Neeha Curtis

JVP of Global Corporate Communications, Jugo

Neeha is a seasoned Communications, Content Marketing, and Media Executive with a passion for transforming corporate messages into authentic, relatable, and powerful stories. She has a proven track record of success in launch messaging, positioning, brand awareness, executive visibility, thought-leadership, corporate and startup communications, media relations, crisis communications, social media, and strategic business development. Neeha’s holistic approach to executive communications is rooted in authenticity, leveraging high-impact social and press to create engaging stories that resonate with Jugo’s global audience.

Jugo is the global leader in immersive virtual events. Founded in 2022 and headquartered in Bristol, England, with U.S. offices in New York City, Jugo is an experiential platform for reimagining how people connect, collaborate, and create in the digital world. Jugo enables the future of virtual work and hybrid events, providing the only platform that achieves true two-way engagement by placing people physically in a virtual world, without the need for virtual reality (VR) or augmented reality (AR) headsets. End users receive a rich and immersive virtual experience, while meeting organizers enjoy greater audience engagement and message retention.

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Creating Webinar Experiences That Increase ROI as Part of a Content Strategy