This free event is now available for on-demand registration and access through December 26, 2022. Once registered, the on-demand content will become available.
As customer expectations change in a digital-first economy, leading marketing and creative teams must adopt new organizing principles, content workflows, and emerging technologies to compete. Content strategy, architecture, and automation are key elements to build a modern content supply chain that supports personalization across the customer journey.
Join this webinar, where Jon Hawkins, Partner Solutions Director at Adobe, highlights a practical approach to transform your teams and tactics to build dynamic content experiences that scale.
In this session, we will highlight:
- A crawl, walk, run approach for aligning content strategy with marketing technology architecture
- Best practices to gain alignment across all organizations including content architecture, content marketing, user experience, IT, design, product, and branding
- The importance of scalable asset creation, and how to get there
Jon HawkinsPartner Solutions Director, Adobe
Jon is an accomplished business leader and strategist with extensive experience building solutions programs, motivating teams, and driving substantial gains across all performance metrics.
With over 20 years experience in the technology space, Jon has helped teams of all sizes to gain efficiencies and to become more productive as they achieve their goals.
In his spare time, Jon is a current elected member of the Utah House of Representatives, and is passionate about the role of government in our daily lives.