This free event is now available for on-demand registration and access through July 10, 2022. Once registered, the on-demand content will become available.
In this age of rapid change, keeping up with consumer beliefs, preferences and values, and reacting in real-time, are critical for brands to remain competitive and address their markets. And utilizing the trove of data that’s available to understand your consumers and markets is the key. But what does it mean to implement and utilize consumer and market intelligence?
Join NetBase Quid to learn the steps you need to take to develop a proactive brand strategy utilizing consumer and market intelligence. We’ll show you how to use rich social and news media analytics to understand:
- What is continuous consumer and market intelligence?
- Application and benefits to brand health, competitive intel, product innovation, campaigns, trend analysis, crisis management, and customer care
- How to continuously monitor the market – technologies, data sources, techniques
- The hierarchy of continuous market intelligence – how successful organizations begin and grow their use
Harvey RañolaGlobal Head of Media Intelligence, NetBase Quid
Harvey has been developing and executing marketing and revenue operations strategies for more than 10 years. He also has a background in journalism and multimedia production, which has given him the opportunity to create content for media companies and brands like ESPN, Fox Sports and Taco Bell.
Mike BagliettoGlobal Head of Market Insights, NetBase Quid
Mike has 15+ years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media.