Featured speaker Mike Madden, Director of Commercial Demand Generation for Adobe Experience Cloud, will discuss how to create a more proven, more personalized, and more profitable path to purchase.
In this webinar, you will:
- Discover how to measure performance beyond engagement metrics, to understand if and how your campaigns are generating revenue
- Improve your coordination efforts across channels, so that your customers receive a cohesively branded and personalized experience that can accelerate their journey
- Find out how to choose the right mix of channels for your business, and how to create the right content for those channels that aligns with the customer’s stage in the buying process
Mike MaddenDirector of Commercial Demand Generation
Mike Madden is the Director of Commercial Demand Generation, Adobe Experience Cloud. When not consumed by the fabulous world of demand generation, he focuses his efforts on consuming M&Ms, playing early morning rounds of golf, hiking, impressing his wife with handy work around the house, giving his golden retriever plenty of snuggles, and listening to Michael Bolton’s greatest hits collection start to finish.