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Building a Holistic Research Program to Fuel Brand Performance & Growth

This free event is now available for on-demand registration and access through December 25, 2022. Once registered, the on-demand content will become available. 

To build a beloved brand, you need a deep understanding of customers’ — and prospective customers’ — preferences, habits, and purchase behaviors, while keeping a pulse on brand performance. However, figuring out how to get there and allocating resources accordingly can be a challenge, especially with consumer preferences and brand perceptions changing rapidly in today’s world.

Join Momentive and Kajabi to learn more about how to build a holistic, customer-centric  research program and discover how agile solutions provide a framework for new and smaller research and marketing teams to get started. Hear firsthand about the key challenges facing business decisions makers today as it pertains to leveraging research and how the Kajabi team has built up their research infrastructure over the last year to help make more informed decisions to support growth and innovation.

holistic research

Caitlin Roberts

Product Marketing Manager, Kajabi
man in blue flannel

Joe Clark

Solutions Engineering Manager, Market Research, Momentive

Joe has worked in the research world for the last 9 years and joined the Momentive team 3 years ago to help build out its market research capabilities. He has experience with a wide range of quantitative and qualitative research methodologies including survey and in-depth interview questionnaire design, research implementation, and analysis. He currently leads the Solutions Engineering team for the market research business helping bring Momentive’s brand tracking, concept and creative testing, and other expert solutions to life for Momentive’s key consumer, financial services, and technology customers. He has degrees in marketing and economics and began his career as an economic analyst and consultant doing data analysis and research methodology consulting for consumer behavior studies.

 

Building a Holistic Research Program to Fuel Brand Performance & Growth