Join Recollective, Lenny Murphy and the AMA as they look to explore the current trends in qualitative research and the benefit of integrating multiple techniques into online research design. This session will take a close look at the value of video IDI and how it can be integrated into short-term and long-term insight communities. More specifically, you will learn:
- The benefits of online vs. in-person
- Advantages of asynchronous & synchronous research
- Use cases of Video IDI in short & long-term communities
- How technology can help streamline the participant and moderator experience
Laura PulitoSenior Director, Recollective Inc.
Laura Pulito is the Senior Director at Recollective, Inc. Before joining their team, Laura worked on both the client and supplier side of market research, specializing in conducting studies through various digital methods, including short- & long-term insight communities.
With more than 12 years of experience across a wide range of brands and sectors, Laura has not only helped clients find answers to their most challenging business questions, but she also helped agencies revolutionize the way they conduct research. She has always thrived on finding new, interesting and alternative ways to conduct research through emerging technologies and this is what led to her current role within Recollective. Her goal is to continue to work with brands, agencies and researchers to help them develop the best project solutions to meet their needs through innovation.
Laura has presented at the Insight Innovation Exchange and Market Research Technology Conference on the topic of co-creation and best practices in online panel and community research. She holds a Bachelor of Science Degree in Business Administration – Economics from Rider University and is located in Bradley Beach, New Jersey.
Leonard MurphyGreenBook Thought Leader, Partner in Gen2 Advisors, Director at Veriglif, Advisory Board Member, Investor & Change Agent
With almost 20 years of high visibility leadership roles in the Market Research industry Leonard‚”Lenny” Murphy is widely considered one of the most influential thought leaders and advisors in the world.
As the CEO of several successful companies, most notably full-service agency Rockhopper Research, tech-driven start-up BrandScan360, and Founding Partner of strategic consultancy Gen2 Advisors his experience is vast and sought after. In 2010 he leveraged that experience into building the world’s leading platform for content and marketing support for the research industry as Executive Editor of GreenBook and Producer of the global Insight Innovation Exchange event series. His curation of this platform touches tens of thousands of insights professionals monthly and drives a thriving advisory business where he sits on the boards of many companies, consults on product and strategy for even more on a retained basis and participates in M&A and fundraising activities around the world.
He lives in Atlanta, GA with his 6 (yes, 6!) children, Should- be-Sainted wife, a goofy lab mix named Bowie and 3 clinically insane cats.
Specialties: Utilizing emerging technologies to maximize the potential of insight generation, consumer/brand engagement, and marketing ROI.