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Marketers long ago began the digital marketing transformation journey to improve agility and performance. Unfortunately, the efforts of even the most sophisticated enterprises missed the mark with point solutions that couldn’t deliver on the promise of transformative processes. That’s the bad news. The good news is that turning this paradigm around doesn’t require a rip-and-replace scenario, it simply requires that they all work in harmony to gain the most from each.
There is little doubt that the increased investment in CRM, DAMs, and CMS solutions have brought gains to the marketing processes, but there is still much that lacks in this strategy. The secret sauce to getting more out of these marketing investments is a recipe of connectivity, visibility, agility, and control. Without these critical capabilities, point marketing solutions will remain siloed and underutilized.
Bridging the gap between marketing strategy and execution requires bringing these apps into the next generation of MRM, Marketing Operations. Marketing Operations becomes the central nervous system of your stack. It enables enterprises to holistically execute marketing strategy, respond to market conditions with agility, and deliver personalized customer experiences – to deliver greater performance and significantly increase contribution.
This is the roadmap that enables the true orchestration of marketing. Learn how you can make the most out of you martech stack investments to deliver marketing maturity capabilities that drive performance and improve ROI.
James DelandeDirector of Product Marketing, Brandmaker
James Delande is a global technology product marketing leader with a passion for creating marketing strategies and persuasive content designed to teach, train and educate constituents from sales to prospects for rapid revenue growth. Outstanding 20+ year record of innovative problem solving that translates complex technologies into tangible customer benefits across diverse enterprise B2B and B2B2C services, solutions, and platforms.
James has worked for blue chip organizations such Akamai Technologies, Capgemini and OpenText, with a special emphasis on customer engagement strategies that increase satisfaction, retention, and Customer Lifetime Value.