Consumer companies’ biggest challenge is to convert, retain, and grow their mobile users. The unfortunate truth is that most users abandon the mobile app within the first month. This webinar will review the best practices from the fastest growing tech companies today to solve this challenging problem.
Key Takeaways:
- Retaining and growing mobile users require a deep understanding of user behavior and delivering subsequent relevant engagements
- Leveraging a marketing automation tool that combines analytics and engagement can dramatically improve results
- Techniques such as continuous testing maximizes your CLV
Steven Shapiro
Vice President of MarketingSteven leads marketing for the Americas at CleverTap. He brings a diverse background delivering growth at scale and has held leadership roles at Informatica, WeaveWorks, VmWare, Symantec, McAfee and Hewlett-Packard.
