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Best-in-Class Customer Experiences Hinge on Content Lifecycle Orchestration  

This free event is now available for on-demand registration and access through May 24, 2022. Once registered, the on-demand content will become available.

The rapid evolution to digital first changed the way customers operate — and their demands for fast, relevant, and consistent content across channels are skyrocketing. To succeed in this environment and meet this demand, organizations must be able to deliver rich, personalized experiences to their customers and prospects at scale. So how do the world’s most successful brands orchestrate their end-to-end content lifecycle to make the most of every asset in which they invest time and resources?

Join us for a look at the tools and trends you can take advantage of to deliver your own best-in-class experiences—and hear from an expert practitioner with experience that can help set you on a path to success.

Join Adobe experts and discover:

  • How the team has integrated Adobe Experience Manager, Workfront and Creative Cloud to drive its own business-to-business content lifecycle.
  • The challenges customers face in delivering personalized experiences at scale
  • How unifying the end-to-end content lifecycle is the key to creating and delivering content faster
  • The value of Adobe’s integrated product set for enabling content lifecycle orchestration
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Creighton McEwen

Group Program Manager, Adobe

At Adobe, Creighton McEwen is Group Program Manager within the organization. As a part of that, he owns the team’s implementation of Workfront and the corporate marketing asset management solution (built on Adobe Experience Manager) and drives the development and evolution of the group’s processes and cross-functional engagements. He has 15+ years of relationship, account, resource, program, and production management experience. He’s known for having significant expertise and a passion for creating order out of chaos, being proficient in building and prioritizing cross-functional programs, teams, processes, and multi-million-dollar budgets — including on complex technology projects. And he has a solid track record of orchestrating multiple marketing functions in the high-tech space, both on agency- and client-side.

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Kari Woolf

Principal Product Marketing Manager, Adobe

Kari Woolf is Principal Product Marketing Manager for Adobe Workfront. She has worked in high tech for three decades and has led marketing, strategy, and communications for products ranging from business applications and security solutions to customer success platforms and cloud services. During her time at Adobe, Kari has worked specifically on Adobe’s customer research and success initiatives, content strategy, and work management applications. Prior to Adobe, she held leadership roles in CXM, solutions marketing, and creative services. She holds a degree in Political Science and Philosophy and enjoys writing, gardening, and current events.

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Purnima Rachoor Roy

Senior Product Marketing Manager, Adobe

Purnima Rachoor Roy is Senior Product Marketing Manager of Product Strategy & Marketing for Adobe Experience Manager Assets at Adobe with 10+ years of experience in marketing technology products and services.  At Adobe, Purnima leads product strategy & marketing including GTM strategy, field enablement, and customer adoption for key product offerings within the Experience Manager Assets portfolio.  Prior to this Purnima led marketing for Deloitte Consulting’s multi-billion dollar portfolio of cloud service offerings with an emphasis on building brand awareness and demand generation.  Purnima also holds an MBA in Marketing from Columbia Business School and a bachelor’s degree in Finance, Marketing, and Accounting from Drexel University.


Best-in-Class Customer Experiences Hinge on Content Lifecycle Orchestration