This free event is now available for on-demand registration and access through December 11, 2022. Once registered, the on-demand content will become available.
Q4 means massive revenue opportunities for email marketers—and massive pitfalls for those who aren’t prepared.
Unfortunately, email marketing has never been more difficult than it is today. Global sending volumes have risen by 82% in the past two years alone. As inboxes grow more crowded (especially during the holiday sales season), only the best emails will win subscribers’ attention.
Welcome to the ultimate email showdown.
Join this session, led by Kate Adams, SVP of Marketing at Validity, for the tactical insights and strategic recommendations you need to face off with competitors and win this year’s battle for the inbox.
She’ll provide expert guidance to ensure your emails not only reach your targets but entice them to click and buy.
During this session, you’ll learn:
- The current state of the email landscape—and why senders have the odds stacked against them in Q4 and beyond
- Strategies to deliver more personalized, email experiences that win clicks and conversions
- Dynamic content tactics to drive engagement directly within your emails
- Which consumer data points to collect (and how to collect them) to deliver email experiences your subscribers want
Kate AdamsSVP of Marketing, Validity
As Senior Vice President of Marketing, Kate leads all of Validity’s marketing efforts.
Prior to Validity, Kate was Vice President of Marketing at Drift, where she discovered her passion for helping and marketing to sales professionals and marketers. While there, Kate built the demand generation function from the ground up, achieving more than 200% in pipeline growth. Before Drift, Kate led the demand generation and marketing operations teams at SmartBear, where she managed the pipeline generation for a portfolio of more than 20 products.
Kate has also led marketing and product for a number of early-stage startups ranging in size and industry, from education and healthcare to employee engagement. She is passionate about bringing businesses to life in the hearts and minds of prospects and customers by creating amazing customer experiences across the entire customer lifecycle.
Kate holds a Bachelor’s degree in Spanish Language and Literature from Regis College.