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B2B Personalization: Building a Framework for Your B2B Personalization Strategy

Begins at 12PM CT

The word personalization has become such a buzzword in the digital marketing world, that it threatens to lose its meaning. Personalization means different things to different organizations and marketers. Are you trying to personalize your executive business goals and objectives, your offers to your targeted audience, or your customer journey framework? All of these components factor into a personalization strategy for your business.

In this webinar, join Tarah Speck, Senior Strategic Value Advisor for Adobe, as she covers the basics of personalization, and helps you to begin to strategize and create your own personalization framework.

Some key concepts we’ll cover include:

  • Defining personalization for your business
  • Personalization maturity: where are you?
  • Persona development
  • Iterative testing
Tarah Speck

Tarah Speck

Senior Strategic Value Advisor, Adobe

Tarah Speck is a Senior Strategic Value Advisor at Adobe, where she collaborates directly with customers to develop a customized roadmap for their digital strategy. She also heads up thought leadership for her team of advisors, developing value driven offerings for customers via workshops, business cases, and continued trainings.

Before that, she served as an Enterprise Segment Marketing Manager for Marketo Engage, where she drove go-to market strategy and thought leadership for the financial services industry. Prior to Marketo, she drove digital marketing strategy in both adtech and martech companies in the greater Denver area. She is a regular guest lecturer at the Denver University business school, for both graduate and undergraduate marketing classes.

When she’s not helping customers, she enjoys her role as the Denver site leader for the Women at Adobe Network, and also sits on the global programming task force for women at Adobe, and is highly active in new diversity and inclusion initiatives at Adobe.

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B2B Personalization: Building a Framework for Your B2B Personalization Strategy