For mature digital marketing organizations, experimentation is both a practice and an ethos. They believe innovation is a constant, and evolution is iterative. To achieve success internal digital marketing, CX, and technology teams need to leverage a test-and-learn methodology in every phase of a customer’s journey. Using measurement as the cornerstone of decision-making, you can help maximize the value of your technology investments with an always-on approach to strategic optimization of the customer experience.
Tim LinbergChief Experience Officer, Verndale
With more than two decades of marketing and strategy experience, Tim specializes in customer experience strategy – aligning technology, brand, and business requirements to deliver better outcomes for everyone involved. As the Chief Experience Officer at Verndale he’s focused on the future of customer experience, helping brands stay ahead of change, and has worked on everything from start-ups to multi-national organizations.