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All About Marketing Automation: What it is and Why it Works

Online | On Demand

As a marketer, you’ve probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Join Mike Madden, Head of Commercial Demand Generation at Marketo, as he breaks down the powerful use cases for triggered campaigns, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!​

Mike Madden

Head of Commercial Demand Generation, Marketo

Mike Madden is the Head of Commercial Demand Generation at Marketo. He is responsible for new bookings at prospect accounts with less than 1,500 employees, and generating cross-sell opportunities among Marketo’s customer base. When not at work or fantasizing about the power of intent data, he is a big fan of M&Ms, early morning rounds of golf, hiking, and watching goats do parkour.

 

All About Marketing Automation: What it is and Why it Works