Account-based marketing has inspired a new-found desire to personalize messaging to high-value accounts. This session will show how to source relevant account data, use that data to create target personas, and deploy a personalization campaign across multiple channels.
Key Takeaways:
- Sourcing fresh data can be daunting, but it’s mostly automatable
- Pulling data from the CRM can expedite persona identification
- Delivering personalized messages in multiple channels creates resonance, amplifying each other channel
Rodrigo Fuentes
Co-Founder and CEO, ListenloopRodrigo Fuentes is an engineer and entrepreneur, and he is the co-founder of Listen Loop, an advertising platform tailor made for account-based marketing. As the product and marketing lead, Fuentes loves data analysis, and his friends often chuckle at his overuse of Excel and data-mining software.
