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A Holistic Approach to B2B Personalization

Online | On Demand

Account-based marketing has inspired a new-found desire to personalize messaging to high-value accounts. This session will show how to source relevant account data, use that data to create target personas, and deploy a personalization campaign across multiple channels. 
Key Takeaways: 
  • Sourcing fresh data can be daunting, but it’s mostly automatable
  • Pulling data from the CRM can expedite persona identification
  • Delivering personalized messages in multiple channels creates resonance, amplifying each other channel

Rodrigo Fuentes

Co-Founder and CEO, Listenloop

Rodrigo Fuentes is an engineer and entrepreneur, and he is the co-founder of Listen Loop, an advertising platform tailor made for account-based marketing. As the product and marketing lead, Fuentes loves data analysis, and his friends often chuckle at his overuse of Excel and data-mining software.


A Holistic Approach to B2B Personalization