Aside from the current global crisis, in the age of the customer, CMOs and branding leaders face strong headwinds when it comes to building their brands amongst distracted, empowered customers. In this new era along with remote workforces, teams must shift their approach of managing brand as an asset to one that resonates and drives value. In this webinar, we’ll cover brand-building strategies that create a connected, customer-based brand experience that delivers measurable impact.
- Building a brand to create value
- Strengthening the customer journey by incorporating milestones
- Why you should rebrand
- Properly measuring brand value