Begins at 12pm CT
From standing out from the crowd and strengthening brand loyalty, to better optimizing your marketing budget, there are many advantages to focusing your content marketing on a niche audience.
Join Lenox Powell, Content Director at Semrush, to discover smart approaches to niche content marketing, including:
- Addressing the challenge of targeting keywords with low search volume
- Finding topics likely to resonate with your niche audience
- Examples of successful niche content marketing strategies

Lenox Powell
Content Director, SemrushLenox is the Content Director at Semrush. She‘s a seasoned content marketer and strategist with more than 10 years of experience in B2B & B2C writing, editing and content leadership. When she isn‘t reading, learning or thinking about all things content, she can likely be found on a hiking trail in her home state of Colorado.